We believe that the most important thing in life is to feel good in every sense of the word! That is why we decided to make available – right here in the youngest country on Earth – products with innovative antimicrobial technology that enhance people’s well-being in everyday life.

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Since we love going for long walks our first focus was on foot care. Everyone that likes to keep active, or is regularly involved in intense activities, knows that any discomfort in your feet can drag your whole well-being down. We are also very interested in the latest developments in science which aim to improve people´s well-being. That´s how we knew that copper has very special qualities. What we found was that these qualities, principally excellent antimicrobial features, have been harnessed to develop state of the art technology for the manufacture of a wide range of products. Hence, we connected A and B, and a very exciting journey began to unfold! 

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After quite a bit of research we found that socks available in New Zealand were either cheap, and low quality, or of higher quality, however quite expensive. We wanted to provide a better solution for foot care that is affordable, so we looked for the best copper technology solution (Copptech® yarn) and developed our Fitz Great Socks...The first socks in New Zealand with antimicrobial technology harnessing the properties of copper and zinc.